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TikTok’s 150 Million Monthly Active Users in the US Signal Potential Challenges for Bans

TikTok’s 150 million monthly active users in the US present potential challenges for any efforts to ban the app, as the platform has become a fixture in the routine of 45% of the country. This article discusses the implications of TikTok’s popularity and the potential impact of government actions on the platform.

TikTok's 150 Million Monthly Active Users in the US Signal Potential Challenges for Bans

According to confirmation from the company this week, TikTok has reached an impressive 150 MILLION MONTHLY ACTIVE USERS in the U.S, signifying potential challenges for any attempts to ban the app as it has become a habitual part of 45% of the country’s population.

TikTok CEO, SHOU CHEW is scheduled to testify in front of Congress on Thursday, coinciding with the release of user figures which reveal that the Chinese-owned social media app now has 150 MILLION MONTHLY ACTIVE USERS in the U.S.

Additionally, the BIDEN ADMINISTRATION has demanded that TikTok’s owners divest their US business or face the possibility of a complete ban in the US.

TikTok’s vast user base is a testament to the app’s popularity. While it falls short of Facebook’s 266 MILLION MONTHLY ACTIVE USERS in the U.S, TikTok’s 150 MILLION MONTHLY ACTIVE USERS in the country are not too far behind. 

The platform’s CEO, SHOU CHEW, highlighted that the number equates to nearly half of the US population using TikTok for a range of purposes, from socializing and creating content to learning and having fun. 

Additionally, the figure includes around 5 MILLION businesses that leverage TikTok to engage with their customers, Chew revealed in a TikTok video posted on Tuesday.

According to industry experts who spoke to Insider, TikTok’s immense popularity is likely the reason why the BIDEN ADMINISTRATION is advocating for a sale instead of an all-out ban. 

Younger generations in the US, in particular, are drawn to TikTok, as Mark Shmulik, an analyst with Bernstein, noted. “And you can speculate that they might have a slightly stronger tendency to vote Democratic,” he added, explaining the administration’s reluctance to ban the app.

According to DARELL WEST, a senior fellow at the Center for Technology Innovation at Brookings, politicians are utilizing TikTok to engage with younger voters. This suggests that any decision the government makes regarding TikTok could impact the 2024 election.

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Written by Emma Solace